Warner Babcock Institute Unveils Breakthrough Anti-Aging Treatment that Restores Gray Hair to its Natural Color
Hairprint® is a 100% non-toxic solution for coloring hair
Wilmington, MA April 2, 2015 -- The Warner Babcock Institute for Green Chemistry, LLC (WBI) announces the commercial availability of Hairprint, a revolutionary treatment for the reversal of gray hair. Hairprint restores gray hair to its natural color in 90 minutes by mirroring the natural process of hair pigmentation. This innovative treatment is the result of research inspired by principles of Green Chemistry and biomimicry, and is now available under license to Hairprint.
Invented by Dr. John Warner and patented by WBI, Hairprint® is the only product on the market with this revolutionary approach to gray hair. Rather than trying to dye gray hair, an invasive process involving a long list of chemicals, Dr. Warner took another approach and created a treatment that restores what is missing from gray hair: the natural pigment melanin. How does Hairprint restore hair color? Every strand of hair has a unique internal structure that determines the configuration of pigment in hair. This “hairprint” is as distinctive as a fingerprint. When Hairprint® is applied, the natural pigment reintegrates into the cortex restoring original hair color.
Not only is Hairprint a safe choice for individuals, it is the safest choice for the environment. With over 3 billion pounds of toxic hair dye being released into aquatic environments annually, an effective and responsible alternative is now available.
“We are all very excited at WBI to see our invention making its way from our labs to people who demand high quality products that are more healthy for themselves, their families and the environment,” said Dr. Warner, President and CTO of WBI.
“Hairprint is a product many women and men have been waiting for,” said Elizabeth Lindsey, PhD, co-founder of Hairprint. “It is a way to restore health and color to hair without risk to oneself and the environment. As a native Hawaiian woman, I try to guide myself and others towards the least harmful way of living on the earth. Hairprint does this and more. My hair is healthier, stronger, and more vibrant than it was 20 years ago.”
About John Warner, PhD
Dr. Warner co-founded the scientific discipline of Green Chemistry, which takes its cues from nature and biology. Green chemistry designs products and processes that have reduced impact on human health and the environment. For his pioneering work, Dr. Warner was awarded the Perkin Medal in 2014, widely acknowledged as the highest honor in American industrial chemistry.
About the Warner Babcock Institute for Green Chemistry, LLC
The Warner Babcock Institute for Green Chemistry, founded in 2007 by John Warner and Jim Babcock, is an invention factory that creates sustainable technologies for all industries that are touched by the chemical enterprise. WBI’s application of Green Chemistry to innovation is invariably based on the principle that safety and sustainability are inseparable from superior performance and cost. For more information please visit http://www.warnerbabcock.com/
Hairprint is a small science-based company in Sausalito, California. Since the dawn of history, women and men have used minerals and plant-based pigments to adorn their skin and hair. In the past 100 years this deeply human practice has become toxic. Hairprint wanted to change that. Working closely with WBI, Hairprint intends to introduce other highly innovative products that support beauty, health, and the environment. For more information, please visit http://www.myhairprint.com .
Media Contact Information:
Warner Babcock Institute for Green Chemistry, LLC
The Nature of Hair, LLC